A couple of years ago I launched 10-Minute Baby à la Carte.10-Minute Baby à la Carte is a smartphone app that facilitates buying and preparing food for children (and families) up to 12 months old. It features healthy and simple recipes, a shopping list, practical advice, facts and inspiration. The app has been developed in cooperation with a certified dietitian and adheres to the recommendations of the Swedish National Food Agency. The app has now gone global.

The idea for the app was born while I was on maternity leave with my son. I wanted to show how easy it is to prepare your own baby food as an alternative to all of those jars. You also get to choose 100 % of the ingredients, so there's no need to worry about any less-than-wholesome additives.